The Brendon Show

Whether you're looking to convince your child to do their homework, attempting to get your point across in a political argument, or leading your team through a challenging conversation, we all have to master the art of understanding people and persuading them to do what's best for everyone involved. In this episode, learn ways to discover people's needs, expectations and ambitions, so you can better understand them, and help them do what's right. On your path to mastering positive persuasion, consider this: “A common problem we have when trying to understand people is that we try to argue instead of attempting to understand them. Next time, try saying: 'How do you know that? What did you learn? Let's investigate that because I want to learn from you. Maybe I don't know it!' Adopting a humility stance into any argument is always power. As soon as they walk you through their own learning, they immediately start evaluating if it's true. From there, we can all understand each other better." If you'd like to tur