Life Talk With Craig Lounsbrough

We Like Things to Be New New.  We like new things, or things to be new, or to do away with the old to make a place and a space for something new.  The idea of ‘new’ is appealing.  And because it is, we chase it.  But ‘new’ does not mean ‘better,’ and I think that quite often we associate the two way too much.  We tend to automatically think that if something is ‘new,’ the fact that it’s ‘new’ somehow guarantees that it’s ‘better.’  Certainly, some things that are ‘new’ are clearly ‘better.’  But many are not.  And at some level we know that.  But I think that we rather casually (and maybe unconsciously) associate that which is ‘new’ as somehow, someway, through some degree of some sort of magical thinking, as always being ‘better.’  However, ‘new’ does not mean ‘better.’ And because there’s this natural association of ‘new’ as being ‘better,’ we often focus on making something new, or doing something new, or trying something new, or inventing something new without really being thoughtful about whether this ‘n