HALO Talks

Joe Cannato, a dedicated coach and fitness veteran, started an ambitious journey in Fairfield, Connecticut, where he initiated a youth sports program. Despite his initial hustle, the program didn’t achieve the growth he was hoping for, compelling him to start again from scratch. Joe talks about this, his beginnings from studying nutrition and dietetics, to becoming a professional parkour coach and more! For five and a half years, he worked tirelessly, refining his business concept while also trying to drum up some seed funding. He serendipitously met Scott, who would later become a pivotal part of his entrepreneurial journey.  Cannato dives into the intricacies of parkour--the heart of his program--as both a lifestyle and a discipline, drawing fascinating parallels to martial arts. He and Pete chat about how his unique approach to parkour training benefits kids of all ages, enhancing their confidence, physical skills, and body awareness. Joe also opens up about the strategic decisions behind ROAM's first loca