HALO Talks

Gary Kleinman is a seasoned marketer and former attorney who has always believed in the power of storytelling. After realizing the similarities between the marketing world and being a litigator, he decided to venture into a career that combined his skills in both fields. For years, Gary successfully ran an experiential marketing agency that specialized in organizing mobile tours for renowned organizations such as MLB, NFL, and Warner Brothers. Everything changed though after he stumbled upon an article about a 17-year-old female gamer participating in a League of Legends tournament attended by an astounding 17,000 people. Intrigued by this unexpected phenomenon, Gary was  determined to understand the allure of competitive gaming and began a new journey exploring the business possibilities in the thriving world of esports.   When it comes to marketing to a particular niche Kleinman states, "The challenge when you don't have a Gatorade budget or a Pepsi budget (who bought Prime the energy drink) is you have to