HALO Talks

Bill Davis is an extremely dedicated individual who has witnessed the tremendous transformation and maturity of the HALO (Health, Active Lifestyle, Outdoors) space over the past few years. Despite the anxiety and uncertainty brought about by the pandemic, Bill has been impressed by the sustained growth and expansion of both membership and brands within the industry. With a keen understanding that fitness and wellness are top priorities for many, he recognizes the critical importance the brick and mortar experience plays in achieving overall well being. At ABC, Bill and his team have used the many challenges of the pandemic as an opportunity to embrace new technologies and continue to innovate. Davis aims to continue to contribute to the positive development of the industry, even in small ways. On the power of personalization he states, "I think the technology is there. It's helping club operators understand how they can more effectively seamlessly leverage it to garner better, more curated, more personalized