The Marie Forleo Podcast

412 - Marketing Secrets from a VIRAL Beauty Brand | Laney Crowell

Informações:

Sinopsis

Laney Crowell has disrupted the beauty industry in a BIG way. She exposed toxic makeup brands and built a viral beauty brand that's clean, climate-friendly, and adored by a tribe of RAVING fans. In today's MarieTV, Laney shares her top business lessons to help you break into a crowded industry, go viral, and turn massive profits by making a difference.  WHAT'S COVERED IN THIS EPISODE:  1:09 - How to overcome imposter's syndrome 4:27 - KEY mindset shift from employee to entrepreneur 7:22 - Idea for Saie Beauty 11:26 - Hardest part of business 13:55 - #1 way to make dreams real 15:11 - Starting with zero connections 18:30 - Why "it's not personal, it's business" is total BS 22:45 - Genius marketing tricks 26:00 - 3 words to stay sane 27:10 - The TikTok secret to viral growth 30:34 - How to be decisive 32:26 - Procrastination 38:12 - Competition and abundance 40:49 - Her first triathlon 42:42 - Everything is figureoutable! 46:10 - Big climate initiative 47:30 - A business and life you love Thanks for listening!