Startup Life Show With Ande Lyons

Known to many as Mr. Persuasion, our guest, Jeff Tippett, is the founder of Targeted Persuasion, an award-winning public affairs and communications firm. Jeff shares how Startup Founders can use persuasive communication to capture, connect and convince customers, investors, team members, vendors and advisers.Founders don't need to think they're trying to make somebody else do something or that they have to try to sell someone. He explains founders are showing leadership, sharing their vision for a better future, a better outcome. When we truly believe we are meeting our customer's needs, it sets our minds free to be out there, to run, wide open and it becomes effortless to help persuade our clients and customers. Jeff shares his three C's for persuasive communication: Capture, Connect, Convince. How do we capture the audience's attention? How do we connect with our audience? How do we convince them to take action?You will learn how to apply the three C’s to grow your business … to hel