Badass Women at Any Age

Starting as a model in the 1990s, Alexis Eizinas  transitioned to a two-decade career in beauty retail design. Inspired by her mother's example, she embraced her silvering hair but struggled to find suitable products. During COVID-19, she realized the market gap and, in 2023, founded Silvering, the first North American beauty brand to provide cosmetics and hair care uniquely designed to amplify and never hide the true beauty of naturally silvering hair. Leveraging over 30 years of experience in the beauty industry and her experience trying to find products that worked with her own silvering hair, Alexis created a truly innovative and contemporary product line for the modern woman who has embraced her grays.   She launched Silvering in 2023.  The company's tagline, Wisdom Is Beautiful, speaks volumes about Alexis's mission to change the way all women perceive silvering hair, to see it as a powerful, beautiful, outward expression of growing up.   What You Will Hear in This Episode:  03:08 Alexis’s Personal Jour