The Pitch

Back in 2016, Sudden Coffee founders Joshua Zloof and Kalle Freese tried to sell the investors on their premium instant coffee. Two years later, we checked back in with Joshua and found that Sudden Coffee is still working out some kinks in the business: trying to find the right customers and nailing the flavor.  Today's investors are Phil Nadel, Jillian Manus, Jake Chapman and Howie Diamond. Learn more about your ad choices. Visit podcastchoices.com/adchoices