Weatherbrains

Tonight's Guest WeatherBrain is the News Director at WBMA-TV (ABC 33/40) in Birmingham, AL.  He's a Macon, GA native and a meteorologist-turned-journalist.  He has a Degree in Atmospheric Science from UNC-Asheville.   After being an on-air broadcast meteorologist for 17 years, he spent two years working in radio at The Weather Channel.  Jeff Cox, welcome to WeatherBrains! Our Second Guest WeatherBrain tonight is the News Director at KCBD-TV in Lubbock, Texas.  He studied Broadcast Journalism at Texas Tech with a Minor in Atmospheric Science.  He then earned a Certificate of Broadcast Meteorology from Mississippi State University.  Matt Earnst, welcome to the show! Our email officer Jen is continuing to handle the incoming messages from our listeners. Reach us here: email@weatherbrains.com. Revisiting the Blizzard of March 1993 (07:15) Making the transition from broadcast meteorology to journalism (21:15) Importance of content:  The changing business model in broadcast television (33:00) YouTube weather strea