Undaunted.life: A Man's Podcast

In this episode, we welcome Pete Roberts to the show. He is a 3rd-degree Brazilian Jiu-Jitsu black belt and the Founder of Origin USA, which is a fast-growing company headquartered in Farmington, Maine. Origin is a Brazilian Jiu-Jitsu lifestyle brand focused on creating dynamic products and training gear that both elevate and promote the culture and sport of BJJ. Origin’s core products are jiu-jitsu gis, jeans, and boots, and they are expanding into hunting gear. He also runs Jocko Fuel, which is Jocko Willink’s nutrition supplement line that includes protein, energy drinks, greens, vitamins, and other supplements. Overall, Pete’s goal is to bring manufacturing back to the US. In this interview, we discuss why he started on the jiu-jitsu journey, why everyone should train jiu-jitsu, his failed entrepreneurial ventures prior to founding Origin, how he got connected with Jocko Willink, why he decided to spearhead bringing manufacturing back to the United States, the difficulty inherent in creating products in t