B2b Growth: A Daily Podcast For B2b Marketing Leaders

You’ve probably noticed … podcasting isn’t coming. It’s here. Why is podcasting so big? And exactly how does it benefit the B2B space, specifically B2B sellers and marketers? Great questions. Lindsay Tjepkema has great answers. She has years of experience in marketing and branding with HUMANeX Ventures, Maestro, Emarsys, and her own company, Blueprint Marketing (just to name a few). She also hosted her own podcast at Emarsys called Marketer + Machine podcast. While she was hosting, it dawned on her — podcasting is a huge opportunity for marketers. But it can be challenging. So she set out and founded her own B2B podcasting platform called Casted. Lindsay came on our podcast, B2B Growth, to tell us why podcasting is the future for B2B. What we talked about: Content machine: First, blog, then, podcast Blog strategy: Post regularly (weekly blog) High-quality content  Grow audience Amplification, more customer intel & more ideation Podcasting amplifies your content machine  Ideation & collaboration