Poducer

In this collaboration episode of Poducer with NSW, we connect with genre-warping UK producer Sam Binga — known for pushing the boundaries of club music with raw textures, cheeky edits, and forward-thinking sound design. From his early days in Bristol’s drum & bass scene to becoming a global force in hybrid electronic music, Binga shares the creative mindset and community ethos that have shaped his path. We dig into his evolution as an artist, his approach to collaboration (with names like Nikki Nair, Addison Groove, and Bianca Oblivion), and why he's more interested in vibe than perfection. Binga talks honestly about the current state of gig culture, the pressure of staying relevant on social media, and how he balances underground respect with broader recognition. He also shares the story behind Pineapple Records, his outlet for fun, functional, and distinctly weird club tools — and how it’s become a space for artists to explore sound without overthinking.