Global Health Pbs Newshour

Watch Video | Listen to the AudioJUDY WOODRUFF: Turning a corner, after decades of health warnings, cigarette sales have fallen sharply in the United States and Europe, but multinational tobacco corporations are targeting huge new markets in the developing world, including countries in Asia. In a report produced with Global Health Frontiers, Hari Sreenivasan explains that in the Philippines, anti-smoking activists are now pushing back. ACTIVISTS: We want the pictures now! Pictures save lives! HARI SREENIVASAN: On the streets in Manila, demonstrators march against tobacco. ACTIVIST: We want to make our voices heard. HARI SREENIVASAN: Their cause is supported by the medical profession here. DR. TONY LEACHON, Philippine College of Physicians: Smoking’s the number one killer in the Philippines. HARI SREENIVASAN: Dr. Tony Leachon is the president of the Philippine College of Physicians. DR. TONY LEACHON: For the young Filipinos, smoking is considered a macho image for men. SMOKE