Skift
Trivago Gets Harsh Reminder of Google Ads' Power
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:03:02
- Mas informaciones
Informações:
Sinopsis
Ask Skift Is the AI Chatbot for the Travel Industry: Ask Skift Your Questions Episode Notes Trivago opted not to join the advertising unit that Google launched in May to attract hotel bookings. That decision contributed to the online travel agency’s disappointing second quarter performance, reports Executive Editor Dennis Schaal. Schaal writes that Trivago’s absence in the new unit — unlike rivals such as Booking.com, Priceline and Expedia — negatively impacted its second quarter financial results. Trivago’s revenue fell 14% from the previous year. Trivago Chief Financial Officer Matthias Tillmann said on Wednesday it decided not to participate in Google’s property promotions ads because they are a part of Google hotel ads, which don’t perform well for Trivago. Next, the chief technology officer of travel technology firm Sabre stepped down last month, a departure that coincides with other major job cuts and changes in leadership, writes Travel Technology Reporter Justin Dawes. Dawes reported that David