Skift

Ask Skift Is the AI Chatbot for the Travel Industry: Ask Skift Your Questions Episode Notes Hilton Worldwide launched a major international marketing campaign exactly a year ago on Tuesday that focused on its ability to provide travelers with reliable lodging experiences. So has it been a success? Senior Hospitality Editor Sean O’Neill finds out.  O’Neill reports Hilton has seen an increase in sales and market share following its largest marketing push in six years. While it’s uncertain if the ad blitz led to the gain, O’Neill noted other boosts Hilton has received in the last year. Company representatives said they saw an increase in consumers searching for “Hilton” and more travelers considering the brand for leisure travel.  O’Neill adds that Hilton also bet much more heavily on TikTok and its account has attracted 20,000 new followers since the launch of a 10-minute video that featured Paris Hilton.   Next, accommodation provider Sonder announced this week it’s asking shareholders to approve a reverse st