Skift

Episode Notes Delta Air Lines is launching two routes this fall that will serve Austin. But that expansion may come too late for Delta to overtake the market share of rivals American and Southwest in the city, reports Edward Russell, editor of Skift Airline Weekly.    Delta will connect Austin, one of the U.S.’ fastest-growing cities, to Las Vegas and Orlando daily beginning on October 9. Russell notes those routes follow frequency additions on seven existing Delta routes from Austin. The Atlanta-based carrier will operate up to 39 daily departures from Austin by August, a jump from 31 a day in May.   However, Russell asks if Delta’s new service to Austin is a case of too little, too late. Delta trails both Southwest and American by double-digit percentage points in terms of market share in Austin. Russell adds that Delta is a long way from matching and setting itself apart from Southwest and American’s offerings in the city. American will offer close to double the number of seats from Austin this year as it