Skift

Episode Notes U.S. destination marketing organizations are eager to increase their marketing activities in China later this year. So how successful will those efforts be? Global Tourism Reporter Dawit Habtemariam writes that any success depends on flights between the countries returning to pre-pandemic levels.  Gloria Lan, CEO of tour operator Tour America, said a lot of destination marketing organizations are planning to travel to China to start soliciting business. Habtemariam cites Visit California as one travel brand sending representatives to China in the near future. However, weekly flights between the two countries are far below 2019 levels. Habtemariam adds some destination marketing organizations don’t plan to invest heavily in China until air connectivity improves, citing Meet Boston as one example. We turn next to a comparison between hotel giants Marriott and Hilton. Skift Research’s new report examines the fierce competition the two companies are engaged in, especially in areas such as net unit g