Skift

Episode Notes JetBlue Airways announced on Tuesday it’s launching service to Amsterdam this summer as part of its European expansion. But is the company disrupting the transatlantic market as it claims? That’s not really the case, reports Edward Russell, editor of Airline Weekly, Skift brand.  JetBlue CEO Robin Hayes argued that travelers on the New York-Amsterdam route had long been subject to expensive fares and mediocre service provided by other U.S. airlines. He added JetBlue would bring down fares and improve the experience for customers flying between the U.S. and Amsterdam. However, Russell writes JetBlue really hasn’t disrupted the transatlantic market, or more specifically the New York-London one. Overall average fares, including all service classes, jumped 3 percent in the third quarter of 2022 compared to pre-Covid levels. The third quarter is traditionally the busiest for flights between North America and Europe. In addition, Russell notes most travelers would be hard-pressed to distinguish a busi