Skift
Google Adds Instagram-Like Story Tool to Hotel Search
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:03:44
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Sinopsis
Episode Notes Google is turning to a popular social media feature to help enrich the hotel search and booking process. The search engine has added an Instagram-like story tool to Google Travel, writes Travel Technology Reporter Justin Dawes. Dawes reports users can view hotel options with access to information like location and price in a swipeable format somewhat similar to Instagram stories. The user would then be able to save the hotel, book directly on the hotel website, or access third-party links for booking. Dawes adds the previous ways to view search results are still available, but Google is simply providing another option for users who prefer a different format. Next, the all-inclusive resort chain Club Med is looking to capitalize on its post-pandemic boom. So the company is opening new properties and launching a marketing campaign as part of a push to go upmarket, reports Senior Hospitality Editor Sean O’Neill. Club Med recently announced that 97 percent of its resorts are now premium, a shift t