Skift

Episode Notes Hilton is looking at ways it can utilize the advances in artificial intelligence to adapt to travelers’ changing needs. So the company has been testing new features that will enable it to deeply personalize guest bookings and stays, reports Executive Editor Dennis Schaal.  Chief Commercial Officer Chris Silcock said at the Skift Future of Lodging Forum in London on Wednesday that Hilton is testing out packages with features like pre-booked meals and parking. He told Senior Hospitality Editor Sean O’Neill that Hilton wants to perfect those features first before distributing them to partners such as Booking.com and Expedia. Silcock added that knowing what amenities a guest prefers will help Hilton create what he described as powerful personalization.   Next, United Arab Emirates-based luxury hospitality company Jumeirah Hotels is booming in the Middle East, with plans to open several properties throughout the region. That growth is pushing the company to expand further — especially in Europe, repo