Skift

Episode Notes Hotel companies have gotten better in recent years at reporting their environmental performances amid their push to reduce carbon emissions. However, Skift Research’s latest report reveals hotel brands still have blind spots in their reporting, especially the performance of their franchised hotels. Skift Research investigated the environmental performance of the world’s six largest hotel companies. Senior Research Analyst Wouter Geerts writes all companies need to do a better job of measuring and reporting their so-called scope 3 emissions. Greenhouse gas emissions are divided into three scopes, and scope 3 includes emissions from franchised hotels. Geerts notes that some companies have more comprehensive scope 3 coverage than others. Wyndham, the largest franchise holder of the companies Skift Research investigated, has very little scope 3 reporting. Prominent hotel brands have increasingly turned to franchising to help grow their portfolios.   Next, major U.S. airlines are still struggling to