Skift

Marketing Safaris to LGBTQ+ Family Travelers

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Sinopsis

Episode Notes Hotels have long said that they struggle to place women in executive roles, with women currently representing only 30 percent of leaders in the hospitality industry. So the hotel industry’s efforts to create paths for women to hold leadership positions is a long overdue step in reversing that gender imbalance, reports Contributor Carley Thornell.  Although women account for more than half of travel and tourism workers worldwide, Thornell notes that gains for women in high level hotel management have been minimal. She cites Choice Hotels’ HERtels by Choice development seminar as one program looking to create leadership opportunities for women. The seminar connects women with hotel industry veterans and Choice executives. One hospitality CEO said a lack of industry connections is a significant barrier to hotel ownership.  Thornell adds that women are typically carrying more of the burden for childcare coming out of the pandemic, another obstacle to landing executive roles. So Marriott Internationa