Skift

Asia-Pacific Gets a Boost From China’s Reopening

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Sinopsis

Good morning from Skift. It’s Friday, March 17, 2023 For daily updates in your inbox, subscribe to the Skift Daily newsletter at skift.com/daily. And now, here’s what you need to know about the business of travel today. The Asia-Pacific region’s travel rebound has gotten an enormous boost from China recently easing Covid-era restrictions. Skift Research’s newly released Travel Health Index for February reveals the region’s recovery has surpassed that of Europe.    Research Analyst Saniya Zanpure reports that travel across most regions is flourishing, including Asia-Pacific. The Index’s average global health score hit 93 percent of pre-Covid levels, a 4 percentage point jump from January. Skift Research attributes that growth to the Asia-Pacific region’s recovery. Zanpure writes the area had been considered the “black sheep” of the global travel industry due to its struggles to recover to pre-pandemic levels.  Skift Research also found that cancellations after February’s massive earthquake in Turkey drove the