Webtalkradio.net » Enlightenment Of Change

“Customer-centricity should be about delivering value for customers that will eventually create value for the company” – Robert G. Thompson. The root of sustainable growth is having customers who buy and evangelize your company. However, surveying all visitors and customers does not show why the customers buy. To decipher this, you have to blend qualitative and quantitative research.     My guest today has helped companies, big and small, level up their understanding of how customers make decisions, which has helped marketers make better decisions.    YouTube: https://youtu.be/NDH07AjFlxA   About Valentin Radu: Valentin is the pioneer of the CVO Movement (Customer Value Optimization) and the founder of CVO Academy, where he teamed up with prominent professors and practitioners to teach people how to achieve sustainable growth by understanding and caring for their customers.   He is also the author of The CLV Revolution, a highly appreciated book for companies looking to get serious about customer lifetime val