Webtalkradio.net » Enlightenment Of Change

I believe we all love a good story. In fact, we watch movies and TV shows because we love the storytelling that happens within them and the journey they take us on. But somehow in business, I think, we get a disconnect between storytelling and our brand.    Like me, I am sure many businesses spend tons of money on marketing, believing that it will make a difference. Sometimes I feel like we are missing the greatest marketing advantage each of us has…and that is telling our story…our unique story that could resonate with more potential customers and clients.   The fact is businesses need more than marketing, we need storytelling of our brand.   Connie's motivational quote for today is by – Laura Holloway, “Storytelling is our obligation to the next generation. If all we are doing is marketing, we are doing a disservice, not only to our profession, but to our children, and their children. Give something of meaning to your audience by inspiring, engaging, and educating them with the story. Stop marketing. Start