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218. Brad Krueger - "Reasonably Priced" is Not a Compliment

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Sinopsis

Connie's motivational quote today is by - Katharine Paine, “The moment you make a mistake in pricing, you’re eating into your reputation or your profits."  YouTube: https://youtu.be/WijR3BZYL78 Check Out These Highlights:   When I started my business 20 years ago, I had no idea how to price my offers or write a proposal to spotlight the value the client would get from my services. It was scary.  The little voice in my head was very loud telling me I should discount my prices since I had just started my business.  I bet this sounds familiar to many business owners who just started their business or have been in business just a few years. The funny thing is, when I started my business, it wasn’t like I didn’t know what I was doing. On the contrary, I was an expert in sales for the previous 20 years.  So why did I feel like a fraud and afraid to charge my fees?  Fear of rejection, Imposter Syndrome, my negative record player getting the best of me.  It was really all of the above! So what did I do?  I sought hel