The Food Blogger Pro Podcast

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland. ----- Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers. Building the Right Things for the Right People  When you’re building a product or creating content, it’s sometimes easy to forget that you’re ultimately building or creating to benefit your audience. Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He’ll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products. In this episode, you’ll learn: How Ben got his start in game designing What a product manager does Why it’s important to talk to your audience Why you shoul