The Food Blogger Pro Podcast

Why you should be implementing an email strategy, how to get more readers on your list, and what to do once those readers are on your list with Matt Molen. ----- Welcome to episode 201 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Matt Molen about implementing and maintaining a solid email list strategy. Email Marketing for Bloggers  Today’s episode focuses on the unsung hero, the oft forgotten promotional medium of blogging: email marketing. It’s easy to just set up an RSS-driven email campaign, meaning that your subscribers automatically get new posts, and forget about it. But you can be doing a lot with your email list, and Matt is here today to talk about those strategies and plans that can help you grow a healthy, engaging email list. It’s a fun interview, and we hope you have a few takeaways that you can apply to your mailing list after listening. In this episode, Matt shares: Where the name Personalized Paths come from Why segmentation is important What it was like to mov