Tampa Ceo Forum

Ellen Pinchuk, Deputy CEO of Mikhailov & Partners, joins Kurt Glacy in this episode of the Tampa CEO Forum Podcast. Ellen manages development and implementation of programs for the positioning of Russian companies, with Mikhailov & Partners, the largest communication consultancy in Russia and eastern Europe. Listen in as Ellen and Kurt discuss how small businesses and organizations can reach out to their communities and build a reputation for their business.   Key Takeaways: [1:48] What public relations should look like for small businesses and nonprofits. [5:09] Ellen shares a real life example of how she has used an event as a public relations tool in her business. [6:20] What is the best way to reach out to the community and build a reputation? [11:09] How to identify the outlets and specific contacts that can help share the business' story. [13:54] How to keep relationships alive with social media.   Mentioned in This Episode: Mikhailov & Partners