Tampa Ceo Forum

Ellen Pinchuk, Deputy CEO of Mikhailov & Partners, joins host Kurt Glacy in this episode of the Tampa CEO Forum Podcast. Ellen manages development and implementation of programs for the positioning of Russian companies, with Mikhailov and Partners, the largest communication consultancy in Russia and eastern Europe. Listen in as Ellen and Kurt discuss the importance of establishing a relationship with business customers.   Key Takeaways: [3:16] What is the difference between public relations and advertising? [7:42] How to create press interest in what you are doing. [11:02] Is social media essential for all organizations? [15:31] How a small business owner should use social media. [20:08] How social media has changed how we communicate and do business. [24:00] What it means for a business to "live out" their public relations. [31:24] Why a business should identify their competitive advantage.   Mentioned in This Episode: Mikhailov & Partners