Storyselling

This week Casey Petersen and Brad Lawless discussed the newly reformed partnership between Google and Twitter, the ways that mobile and social affect the fundamental nature of shopping, Google’s new clickable video ads, and the inneffectiveness of the term “Millennial” when it comes to targeting social and digital media.   Show Notes   Google/Twitter Partnership http://www.businessinsider.in/Know-why-the-Google-Twitter-partnership-is-groundbreaking/articleshow/47370121.cms http://searchengineland.com/google-twitter-deal-live-221148 Mobile/Tech Shopping How mobile tech and social media are changing the shopping experience - http://www.entrepreneur.com/article/246430 Google Shopping Ads Google Shopping ads come to youtube - buy from video - http://marketingland.com/retailers-google-shopping-ads-are-coming-to-youtube-129377 Google just made YouTube ads shoppable - http://venturebeat.com/2015/05/21/google-just-made-youtube-ads-shoppable/ Why Millennial is Meaningless for Social M