Storyselling

Welcome to our very first episode of StorySelling, a Collective Bias podcast where we discuss how you captivate customers through content.   Each week we’ll bring you news and commentary on new developments in social media, shopper marketing and the places those disciplines intersect. This week, Casey Petersen, Director of Social Operations for CB, joined me in studio to discuss Facebook’s new tests around Instant Articles, Verizon’s acquisition plans for AOL’s media properties and Walmart’s introduction of a plan to compete with Amazon Prime.   You can find more info on each of these stories at the Collective Bias blog. You can find Casey on Twitter as @thatgeekcasey. I’m there too as @bradlawless. We plan to bring you these discussions each and every week along with the occasional special episode featuring guest interviews. Please feel free to email me any questions or comments you have about the show to bradlawless@collectivebias.com.