Uncomplicate Your Business

Send us a textI need you to meet Michelle Mercurio. She's one of those rare people who refuses to pick a lane—and that's exactly what makes her brilliant. In this conversation, we dig into why the traditional business advice to "niche down" might actually be killing your ability to show up as yourself. Michelle's built a career that spans branding, community building, teaching, and yes, witchy practices—all tied together by two powerful threads: understanding who we are and how we relate to one another.What I love most about this episode is how Michelle reframes growth itself. We're so conditioned to think growth means up, up, up—more revenue, bigger team, next level. But what if growth is actually a spiral? What if coming back to familiar patterns isn't regression but evolution? We explore how to shed decades of conditioning that taught us to smooth out our edges and fit in, why elevator pitches actually kill connection, and what it really takes to build authentic community