Voices From The Bench

This week, we sit down with Seth Smith, founder of the rapidly growing lab software company Greatlab.io (https://www.greatlab.io/), and Ryan Alexander from Vitality Dental Arts (https://www.vitalitydentalarts.com/), who’s been living the GreatLab life since May and has plenty to say about it. Seth shares the long, winding road from e-commerce to dentistry, to clear aligners, to scanners, and finally to building what he hopes becomes the most modern, integrated, and speed-driven LMS in the industry. He talks workflow obsession, eliminating downloads, killing paper dockets, listening to lab pain points, and why he’s visited over 100 labs (and keeps going). Ryan brings the real-world perspective from a 100-tech lab that went through multiple LMS transitions before landing on GreatLab. He explains how their booking teams shrank, inbound calls dropped by 50%, audits disappeared, and technicians suddenly found computers they “didn’t have” once the system made their jobs easier. From the CRM that kills phone tag to