You Turn Podcast W/ Ashley Stahl

This week, Ash sits down with Dan Cohen, a diplomat of the American Board of Psychiatry and Neurology who revolutionized sleep medicine and launched Breathe Right nasal strips, selling for $566 million. Dan shares his journey from developing automated sleep diagnostic equipment to rewriting the playbook for consumer product launches through creative marketing and NFL partnerships. The conversation explores Dan's philosophy on innovation - trusting intuition over overthinking and accessing the "higher mind" through meditation and receptivity. He dives deep into sleep science, explaining why we lose crucial deep sleep starting at age 25 and its connection to chronic disease, while offering practical optimization strategies. From sleep tips to patent strategy, Dan demonstrates how balancing inner wisdom with smart execution can lead to extraordinary outcomes, even when it means going against conventional wisdom. In This Episode, You'll Learn: Why deep sleep is critical for health and how we lose 60-70% of it by