Skift

World Cup fever is already driving massive booking spikes, Qantas prepares to launch its 21-hour Project Sunrise flights, and hotel loyalty finally enters its clarity era. On today’s Skift Daily Briefing, Sarah Dandashy breaks down why short-term rental demand is surging months before the match schedule is even set, how Qantas is pushing the limits of ultra-long-haul travel, and why loyalty programs are shifting from confusing points charts to transparent value and experiential perks. Articles Referenced: ⁠⁠⁠⁠Short-Term Rental Demand Climbing Ahead of World Cup Project Sunrise: The Business of Breaking Aviation's Final Frontier More Clarity, More Experiences: What’s Next for Hotel Loyalty Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Good Morning Hospitality, A Skift Podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Honorable Mention: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@AskAConcierge on IG⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Skift LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/skift/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠