The Food Blogger Pro Podcast

Pivoting to Substack, balancing creativity with strategy, and building a brand with Phoebe Lapine. ----- Welcome to episode 553 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Phoebe Lapin from Feed Me Phoebe.  Reclaiming Your Audience and Moving Beyond Google with Phoebe Lapine In this episode, Phoebe joins us to talk about her evolution from the early days of blogging to the current landscape, opening up about why the constant SEO headaches finally pushed her to pivot toward Substack. She shares exactly how she's reclaiming her connection with her readers and why shifting your focus from "content creator" back to "writer" might be the best move for your brand right now. But this conversation isn't just about switching platforms; it's a masterclass in creative longevity. Phoebe gets real about the systems that keep her from burning out, including the game-changing decision to hire an SEO team so she could get back to doing what she loves. We also dive into why picking a niche that