The Product Boss Podcast - Marketing School, Social Media, Ecommerce Sales Online Traffic, Women In Business Startup, Side Hu

Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an algorithm. You’re going to learn all about my OPA method to put your products where your customers already are!In This Episode, You’ll Learn:00:00 I told a client to stop doing social media.03:15 Why performing online creates a “performance tax” that drains your energy.07:00 Why social media is not a marketing plan for product-based businesses.09:00 What can you be known for?13:00 How to stop waiting for customers to “find you”.16:15 Why most people skip focus and fix and rush straight to scaling.19:30 How my students