Pt Pintcast

Physical therapists are short on time, long on complaints, and totally missing the point: we're in an attention economy. In this episode, Jimmy and the crew dive into:How RTM is "free money" and still ignoredWhat ESPN's ridiculous programming can teach PT clinicsCrossFit, Peloton, and OrangeTheory as models for gamifying outcomesWhy most CSM booths are $20,000 toiletsClinic competition, trivia-style leaderboards, and The Floor is Lava: Medicare EditionThis isn't about hype. It's about attention, strategy, and clinical creativity. Want to build the PT profession's Savannah Bananas? This episode's your blueprint.CHAPTERS: 00:00 Intro: The Attention Economy in PT 04:22 RTM Is Free Money (But No One Uses It) 09:45 What We Can Steal From ESPN 8: The Ocho 14:36 Clinic Games & CrossFit Leaderboards 19:52 The Real ROI of CSM Booths 26:11 Medicare Edition: The Floor is Lava 31:22 Alternative Halftime Shows & Fake Game Testing 36:44 Clinic vs Clinic: Building a PT Leaderboard 43:00 Final Thoughts: Outrun the Be