Financially Simple

Marketing is one of the eight key areas in business that can directly influence the intrinsic value of your organization. But how can you optimize your RIA's marketing so that it can help you achieve your dream of an eight-figure exit?   In this episode, I discuss some of the indicators you can track to determine whether your marketing strategy is truly effective. Similarly, I explore some of the metrics that let you look at how each individual strategy is performing as part of your overall plan. If you've ever wrestled with marketing, don't miss this episode!   This week on The Financially Simple Podcast:    (00:50) Optimizing your marketing (02:02) Referral marketing (04:05) Seminar marketing & community involvement (09:01) Content marketing (11:23) Analyze each category's performance individually (12:56) What should you track? (18:27) What is funneling? (23:24) Common marketing pitfalls in RIAs   Our Favorite Quotes:  "The key is to optimize your marketing specifically for your prac