Financially Simple

Marketing often frustrates us, as financial advisors. We don't always see an immediate return on our investment. Additionally, when hiring a marketing firm, the costs can quickly escalate well beyond what we intended to allocate. Frankly, this "all or nothing" approach and our limited understanding of marketing can leave us feeling a bit disheartened. It doesn't have to be this way! In this episode, I discuss the important role a documented marketing strategy has on your overall satisfaction with your marketing return. I'll also talk about some of the ways you can start small, and gradually grow your marketing spend. Finally, I explore how you can prepare your firm for the influx of new clients your marketing efforts attract.   This week on The Financially Simple Podcast:  (01:25) Declining satisfaction  (03:19) Some questions to think through (05:24) The Power of a defined marketing strategy (09:27) Beware of the "all or nothing" mindset (11:50) The value of content marketing (14:10) Protect your