Financially Simple

As a financial advisor, it can be easy to forget that sales and marketing are part of what we do. We understand that we have to attract new clients in order to grow our book of business. However, we may not always realize that we're selling our firm and our services when we engage in an initial "getting to know you" phone call. The truth is, as RIA owners (and business owners in general), we don't always see ourselves as salespeople. Likewise, we don't always have a strong grasp of how marketing and sales work together to drive revenue growth.   In this episode, I'm taking a deep dive into synergizing marketing and sales within your RIA so you can achieve the eight-figure exit. I'll discuss how data points like Customer Lifetime Value (CLV), break-even assessments, and churn rate can be used to create synergy in your sales and marketing departments, enabling you to grow your firm organically.    This week on The Financially Simple Podcast:    (00:55) Common sense definition of marketing (02:44) The brass