Financially Simple

Defining the ideal client for your RIA is an important step toward the growth you desire. But what if the ideal client you've identified turns out to be more of a hindrance to your success? In this episode, I discuss seven reasons your perfect client persona may be holding you back. I'll also take a look at some of the ways you can refine your client persona to better fit the direction you want to go.   This week on The Financially Simple Podcast:    (1:18) What Is the Ideal Client? (2:48) How Do We Define Our Ideal Client? (3:46) Defining Your Target Market (4:20) You Haven't Defined Your Ideal Client Well Enough (7:33) Geographical Distance Could be Problematic (10:19) You're Targeting A Shrinking Market (11:56) Cultural Misalignment (13:46) You're Not Reaching Them Soon Enough (15:50) You Have No Common Ground (17:37) You Don't Have an Ideal Client (18:12) How to Address the Problem   Our Favorite Quotes:  "You've got to have a common ground with your ideal client. If you don't,