Financially Simple

Understanding your customers is a critical aspect of business. But there might be more substantial benefits than you think. When you're just starting off, it's usually necessary to take on as many clients as you can. However, as you grow, this practice could actually stunt the growth of your business. In this episode, I discuss 3 ways (metrics) to determine your ideal client and how you can use the results to supercharge your business's potential for growth. I'll also explore the individual calculations that go into each of these metrics.   This week on The Financially Simple Podcast:   (3:14) The Recency, Frequency, Monetary Value Model (5:31) Customer Lifetime Value (11:26) Customer Acquisition Cost (13:11) The CLV Over CAC Metric (16:02) How to Use the Results to Grow Your Business   Our Favorite Quotes: "Sometimes you have to say, 'No' to the good things in order to say, 'Yes' to the great things." — Justin Goodbread     About The Financially Simple Podcast   If you are looking for a podcast that speak