Financially Simple

As a startup you are at a disadvantage to established businesses - people don't yet know about your awesome products and services. It is essential that you get the word out to people so that they can become your customers. Justin looks at the basics of Marketing and Advertising for a small business and the various considerations, strategies, and costs involved. Don't forget to subscribe, and let us know how we are doing by leaving a review. Thanks for listening! ARTICLE TRANSCRIPT:  BLOG: How to Develop a Marketing Plan for Your Startup   TIME INDEX: 00:32 - Advertising or Marketing - Which is Better for a Startup? 03:13 - The Difference Between Marketing and Advertising 04:20 - Definition of Marketing 05:13 - Definition of Advertising 06:23 - Marketing - Target Your Specific Audience 09:00 - Establish Systems to Measure and Track Your Advertising 09:49 - Target the Timing of Your Advertising 10:51 - Create a Strong Brand 11:59 - Work on Your Online Presence 12:50 - Show Up in the Right Places 14:21 - Create