I Love Mortgage Brokering

What if clients aren’t ghosting you… what if you’re just not giving them a reason to stay engaged? This is Episode 2 of our Coaching Q&A series where I answer real questions from brokers in our community. In this episode, I unpack why clients go cold after discovery calls and what you can do to prevent it. From fixing how you frame your value to setting better expectations, this is a tactical deep dive into earning trust early and staying in control of the process. If leads are going quiet after the first call, this episode will show you what to change. We’ll cover: Fixing the First Call – How to frame your value so clients actually follow through. Giving Them a Path – Why clients disappear when you don’t clearly outline the next step. Removing Uncertainty – How ambiguity creates hesitation and how to eliminate it. Using Deadlines Strategically – When and how to give clients a decision window. Building Micro-Commitments – Small yeses that keep momentum going. Clients don’t ghost when they feel clear, su