Breakfast Business
What is the Town & City Gift Card?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:08:11
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Sinopsis
Does your local chamber or business lobby group want to encourage people to spend more money in the locality? How about a type of payment card which can only be spent in a very specific area? That's the idea being used by Chambers in Ireland in its new Town & City Gift Card. It’s being created by a company called Miconex Ireland using MasterCard technology. But will it work and create a localised Euro spending system? All to discuss with Colin Munro the Chief Executive of Miconex.