Poducer

In this episode of Poducer, we sit down with Shami Sosa, a Chicago-based media producer, musician, and community builder whose work lives at the intersection of creativity, technology, and culture. From growing up immersed in photography and graffiti to producing music and building community spaces, Shami shares how wearing many hats shaped his creative identity. We dig into his journey from making early beats on cracked software to working with major brands and music tech companies, navigating trade shows like NAMM, and building Parallel Play, a listening room and learning space in Humboldt Park. Shami talks about finding opportunities through relationships, why showing up matters, and how community and consistency open doors in the long run. On the creative side, we get into hands-on gear talk with the Orchid synth, why limitations can spark better ideas, and how video games, sound design, and media production influence his musical process. We also talk about content creation in the algorithm era, balanci