Peppershock Marketing Expeditions Podcast

Tom Scott is a seasoned professional in Idaho broadcasting with over 50 years of experience. He launched his own agency after nearly 14 years as the top-billing executive in electronic advertising at KTVB. Tom's strong industry reputation has contributed to his success in the agency business. Recently, the Tom Scott Agency merged with Peppershock Media.00:00 - 00:20 "It's hard for people to stop doing stuff that they think is working but isn't. Well, it's always worked before, so it's the way it's always been. And just because it's always been that way doesn't mean it's going to continue.” — Rhea Allen00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 - 02:27 Tom’s Background02:28 - 08:11 Marketing Essentials Moment: Merging Agencies, A New Chapter08:12 - 12:30 Welcome to the show, Tom!12:31 - 15:19 The Tom Scott Agency and Peppershock Media Merger15:20 - 18:49 Retain, Maintain, Gain18:50 - 23:43 Memorable Client Campaigns23:44 - 26:14 The Evolution of Advertising26:15 - 27:37 Targ